Bigudi

Bigudi (The Curlers) is an entertainment Ukrainian TV channel, which is part of the media conglomerate 1+1 Media. It was created in January 2014. It is aimed at a female audience, because the content is based on a variety of television series, projects of its own production for women of different ages.

The Bigudi channel features an easily recognizable logo - the word Bigudi in light pink, written in italics with slightly rounded and translucent ends on each letter. The logo changed in 2015. Up to this point, it was completely translucent.

The main part of the channel's audience consists of women 18-50 years old. It is on them that serials and programs are focused. Mainly, the Bigudi TV channel is watched by housewives, retired elderly women who spend a lot of time at home. This channel is notable for its lightness, warm and pleasant atmosphere, romance.

For the advertising market, it is the female audience that is considered the most attractive, therefore such a niche channel is quite popular. For example, in 2017, it showed an increase in the commercial audience of women from 18 to 54 years old throughout Ukraine by 29%.

This channel has a clear focus on a variety of television series. The content is based on the products of Ukrainian, Turkish and Indian film companies, which are in demand among the female population. The programs of our own production are also broadcast live. In the TV program you will see films in the genres of drama, comedy, romantic comedy, melodrama. The programs are broadcasted around the clock.